Face or no Face, that is the question

[Kanise Kelley]

I want to send out direct mail postcards to start finding deals. Does putting a picture of yourself on it make a big difference? Or does that backfire? From a psychological marketing standpoint do distressed sellers feel more comfortable if they can put a face with the name? As a real estate agent I was told to put my smiling face everywhere. I'm not sure if this applies on the other side. Anyone have experience with this?

Thanks,
Kanise