Updated over 12 years ago on . Most recent reply

Initial Intro to Sellers
Hi,
I've come across lots of BP posts on scripts used with potential sellers and questions to ask. I understand that it's all about them and their situation, therefore, lots of questions and listening are key. What I'm not too sure on is how/when we should talk about ourselves and what services we can offer.
A few weeks ago I spoke with a potential seller (responded to a direct mail letter) and I asked lots of relevant questions (I have a list I work from but not a script as such). While critiquing myself afterwards, I didn't feel like I sold my service well enough.
How do you introduce what you do in the initial conversation?
Thanks in advance.