Real Estate Mailing Campaign - Cincinnati Area

[Grannt Epstein]

Hey BiggerPockets,

My partner and I are launching Anchor and Oak Real Estate and laying the groundwork for our first direct mail campaigns while finishing up our licensing. Our short-term goal is to wholesale houses and learn the market hands-on.

We're building two mailing tracks:

1. First-Time Buyers – Targeting renters in their mid-20s living in apartments. Any tips on messaging or approach for this audience?

2. Off-Market Properties – Using PropStream to find properties in decent neighborhoods. We'd love insights on list criteria, messaging, or mail formats that have worked (or haven't).

Appreciate any advice from the community — successes, mistakes, or anything in between!

Thanks!
Grannt