How Did Florida Property Values Really Do in the Past 10 Years?

[Jorge Vazquez]

How Did Florida Property Values Really Do in the Past 10 Years?

Everybody talks about “the market,” but nobody ever shows real numbers. So I pulled data from 40 properties my team has owned or managed in Florida between 2015 and 2025 — and compared it to Zillow’s Home Value Index.

Here’s what I found:
Zillow shows Florida homes up roughly 13% per year over the past decade.
Our 40-property sample averaged around 15–16% annually, with the top performers hitting 20%+ a year.

That extra 3–5% doesn’t sound like much until you realize it compounds. A $150k house bought in 2015 would be worth about $480k by Zillow’s numbers… or around $800k using our data.

Why the gap?
Because real investors do more than just “own” property.
We rehab, refinance, and rent. We buy right, manage right, and hold long enough to ride multiple cycles. Zillow measures averages — we measure strategy.

Of course, it wasn’t all sunshine. 2022 hit everyone. Rates spiked, insurance costs doubled, and values dipped about 8–10%. But rents kept coming in, and by 2024–2025, our portfolio had fully recovered and hit new highs.

The data told a simple truth:
You can’t control the market, but you can control your execution.

So when people ask me, “How did property values do the last 10 years?”
I tell them — better than the headlines say, but only if you were in the game.

What about you guys?
If you’ve held Florida properties long-term, what annual growth are you seeing compared to Zillow’s numbers?