Direct Marketing Campaign Thoughts??

Question

I'm starting a mailing campaign targeting apartment owners in Ohio, primarily in Cincinnati, Columbus, and Akron. Here is what I decided to write in my letter. Can you dig into it and critique it for me?

"My partner and I have saved up $250k to

purchase our first multifamily. If you have

anything you’re selling from your portfolio,

please contact me, as I would be happy to offer

you a price.

Thanks!"

Abel Curiel · Answer

Hello Account Closed,

I would change the first sentence to something along the lines of "My partner and I are local investors looking to purchase multi-family properties.."
Reason being, you do not want to give sellers the wrong impression about purchase price. They might feel $250K is not enough for their property (and could be wrong about it) OR they might feel you're willing to pay $250K for a property that is not worth that much. In both scenarios, you'd be starting off the relationship with unrealistic expectations.

Mentioning that this is your first property may shy sellers away who would think you're inexperienced or unable to close on the deal. That said, I think that with the right seller, they'd feel good about selling to someone who is starting their RE portfolio or looking for a new home to occupy. I would leave that conversation, however, for a phone call once you've made contact.

Best of luck to you moving forward!

Abel

Jenna Chau · Answer

Hey Account Closed there. He knows REI marketing really well and can help dial in your message and strategy if you want to take advantage of that coupon offer. And if you want to check out our List Builder, you can pull 5k records for free on the Starter plan in Invelo. I'd be happy to go over some marketing strategy as well. Let me know if you want to set up a time to chat!

Account Closed · Answer

This Ms. O!!  Appreciate the feedback!!   I already sent it off to the press to be produced but I used a couple things you mentioned.

Regan Sellers Coté · Answer

I would agree! Do not name a price right off the bat. Build the relationship and trust, then negotiate. You want to show knowledge and confidence in your investing abilities, so by mentioning you are a first time investor may not play to your benefit in terms of first impressions.

Wale Lawal · Answer

I think you are doing well.

Marketing is all about keep testing and tweaking the things.

Keep trying and repeat what works for you.

All the best!

Wale Lawal · Answer

Account Closed

You can be more specific if you have information of the properties owned by your target audience.

Also provide some value to them to attract them.

All the best!

Account Closed · Answer

@Javaughn Harkness thank you Ja for reaching out.  If you extend your hand I’ll gladly take it. If you know any boots on the ground or tradesmen that would be a good start. Even better, if you can locate a JV deal that would be perfect.

Account Closed · Answer

Whatever information is being offered on Propstream is what I'm running with.  I'm putting that $99 a month to work.   OpenLettetrMarketing has a 20% off coupon..."2XResponse" if it doesn't work just call them and they will apply it to your order.

I'm tired of the deals on the MLS so I gotta go get my own.

Account Closed · Answer

I appreciate the feedback champ!!  I was thinking the same thing so I changed it while waiting for a reply.  Try this out: "My partner and I have over $250k as a deposit on our next multifamily property. If you have anything you’re selling from your portfolio, please let me know.

Save this letter and let me know.

Thanks!"

Thoughts?

Direct Marketing Campaign Thoughts??

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