Updated over 11 years ago on . Most recent reply
sent 200 yellow letters got about 13 phone calls. but only 1 motivated seller. Is this a good ratio or not?
is this horrible? I only have one appointment I'm going on out of sending 200 lenders. Tell me guys, is this normal?
Most Popular Reply
Some of the more experienced marketers here on BP have also mentioned that you need to keep contacting the same list repeatedly. Deals may not come out of a mailing until you've mailed the same person 5-6 times. And yes you are doing fairly well. IIRC the usual deal rate from mail marketing is in the 1-2% range. It's a volume activity to get consistent deal flow, you just have to mail a lot and consistently.