How Many Cold Texts Are Needed to Close 3 - 5 Deals Per Month?

[Cornelius Garland]

There are a lot of misconceptions on BP about what it really takes to close wholesaling deals consistently. The biggest one is underestimating how much volume is actually required. I created an infographic that helps illustrate this point.

Step 1: Focus on Volume
Whether you’re cold calling, texting, doing RVMs, or even direct mail—the number of messages most people send is far too low. To close deals weekly, you have to create enough opportunities to get sellers on the phone today. From my experience, sending 10,000 texts per day produces 2–5 next-day phone appointments.

Step 2: Don’t Overthink Capacity
You might be thinking: Isn’t that too much for one person to handle? Not at all.
Here’s how it works:

• We drop texts in batches of 3,000.
• Each batch yields around 30 interested sellers.
• Out of those, 2–5 will get on the phone the same day.

These sellers are far more motivated than the average cold-calling lead because they’re already deeper in their selling journey.
Step 3: Qualify & Negotiate
Once a VA speaks with the seller and gathers initial details, we review internally.

• If the asking price is unrealistic, the VA counters and keeps negotiating.
• If the price is workable, I (or an acquisitions manager) step in to close the deal.

Step 4: Understand the Funnel
At each stage, the number of leads narrows. That’s why volume is critical. If your goal is 3–5 deals per month, you’ll need at least 2–4 offers accepted weekly to reliably get one signed contract.

Final Note
This breakdown should help you remove emotion from your marketing. Not every “yes” will sign, and not every “no” is final. Deals also come from follow-up—but don’t rely on that alone. Living off follow-up can give a false sense of how healthy your pipeline really is.

[Cornelius Garland]

Quote from @Ky Perry:

Where are you finding 10,000 leads a day though?

I'm pulling data from several virtual markets with over 1 Million in population. Usually, there are 100k homeowners it makes sense to pull, so I'll stay in the market for a month then rotate to another one. I target owner occupied and absentee owners with very selective filters, so I'm able to target people with motivation.