Wholesaling Truths They Don’t Tell You

[Jeremy Beland]

Everyone loves to post about the big checks and quick wins. What you don’t see enough of are the real lessons that actually shape your business. Here are a few truths that don’t always make it online.

1. Marketing Costs Money (and Time)

Yes, you can start lean, but let’s be honest: whether it’s paying for lists, skip tracing, or running ads — you’re going to invest either money or hours. Deals don’t just show up without consistent effort.

2. Not Every Seller Is Motivated

You’ll talk to plenty of people who want retail price, aren’t in a hurry, or are just curious. That’s okay. Your job isn’t to convince everyone — it’s to filter through the noise and find the few who are ready.

3. Build a Strong Cash Buyers List

Having two or three buyers isn’t enough. The more serious buyers you have, the easier it becomes to move properties. Spend just as much time building your buyers list as you do chasing new seller leads. Those relationships will make the difference when it’s time to close.

4. Expect Cancelled Deals

It’s not just rejection or ghosting. Even when you have a signed contract, deals can still fall apart:

- Buyers back out

_ Deals fall out of escrow

- Title issues pop up

- Sellers change their minds

That doesn’t mean you failed — it means you’re in the business. Flexibility is key.

5. Patience Pays

Wholesaling gets marketed like a fast-cash hustle, but real success comes with treating it like a business.

That means:

✅ Following a process even when it’s slow

✅ Working deals that drag on for weeks (or months)

✅ Showing up daily, deal or no deal

It takes marketing, patience, relationships, speed, accuracy, and a strong mindset.

The Bottom Line

If you’re grinding through follow-ups, cancellations, or deals falling apart, don’t let it discourage you. Those struggles aren’t proof that you’re failing — they’re part of the journey.

And here’s the truth: even when you start having success, there will still be ups and downs. This business is a cycle of struggle and reward, struggle and perseverance, struggle and success.

There’s no final destination — it’s a journey. I’ve been doing this for 9 years, and I still navigate challenges today.

The wins are worth it. Stay consistent, keep learning, and don’t give up. 👊 

Your turn: What’s been the biggest “wholesaling truth” you’ve learned so far? Drop it in the comments — your experience might be exactly what someone else needs to hear today.