Commercial Driving for Dollars Campaign
Greetings!
I am an infill home builder and wholesaler in Portland, OR.
We've had some great success with direct mail campaigns for single family homes.
In Portland, there are many under-utilized commercial properties that currently are not at their highest and best potential, based on location and zoning. Many of these properties are in poor condition. I.e. A run down car repair shop right next to a shiny new 60 unit apartment complex in a hot area.
I'm curious if anyone else has done a commercial driving for dollars campaign? My main question revolves around the message copy and the media that you put in on? I have a hunch that a hand written yellow letter isn't going to fly in the commercial world? Maybe I'm wrong?
I have a pretty decent understanding of real estate finance and the nuts and bolts of cash flow. More importantly though I think, I have several friends I can lean on who are commercial developers who can help build out a pro forma to filter leads when they come in.
Big picture, I'm wondering how you might recommend approaching commercial property owners with direct marketing??
Thanks for any input!
-Ashley