Best approach to Probate

[Erin Elam]

Hello BP,

For those who have successfully marketed and close wholesale deals with probate: what approach worked for you? I've heard some send condolences, some don't; some mention the estate and still others market without ever mentioning someone died. I'm currently trying mentioning and not mentioning,  to see how it works for me; but I'd like to hear from those who have been there and seen something work. 

Thanks, 

Erin

[Rick H.]

The original poster queried about the merits of what is essentially a copywriting question.

IMHO, condolence statements from strangers are inappropriate and insincere. Untimely, I do not believe they will produce the results the marketer desires. 

Mentioning the death of the decedent also seems to misdirect the attention of the reader and does not focus on the problems of the living. Yes, we know they're dead.

As a 40 year marketer and 25+ years in probate, I can tell you that the only opinion that counts is from a principal who responds as a lead, and turns into a qualified prospect, accepts your offer and closes. 

I've done hundreds and hundreds of probate deals with properties that were not retailed. Either because of time, disputes, title or condition, the person or people in charge made informed decisions that resulted in a practical resolution to a problem that listing wiuld not have provided.