What does a typical marketing plan look like for a commercial real estate broker? Can brokers differentiate themselves with respect to their marketing plan?
Depends on the agent. A lot just put their listings on Loopnet and hope they sell. I would suggest developing a network of investors and commercial agents to be able to send your listings to.
pocket lisings are very common in cre. most brokers shop to their buyers before the property even hits the market to double end it. then they upload to costar & loopnet.