How To Setup a Cold Calling System

Question

Good morning BP family,

I'm curious to know if anyone has a particular cold calling system that has been working for them?

I currently advertise using Bing and Yahoo ads, bandit signs, radio, and free mediums such as FB and Craigslist.  I'm interested in taking a more direct approach and getting a good cold calling system setup for my team however.

I'm currently testing REIpro for its cold calling feature and ability to create lists, although it doesn't quite have all of the filters that I need and the free skip trace feature doesn't always produce results. I am thinking of maybe pairing this with intellius.

How are you guys approaching this?  Where are you pulling lists from and what kind are you pulling?  Are you using a skip trace service that may be better and as cost efficient as the two I mentioned?  Any other programs that you may be able to recommend that's good for a 3 to 5 person team? Also any good success stories?

Any feedback is appreciated.

Ethan Summers · Answer

@Michael Hayes $6 per search is a little outrageous if you intend to do this in bulk, finding a skiptracer who can get the data to you at a reasonable price who will take the time to skiptrace each record individually would be the best advice i could give when it comes to locating data. Good luck let me know if you have any further questions about skiptracing. Or any specific cold calling questions I maybe able to assist!

Michael Hayes · Answer

@Ethan Summers thank you for the information!  I'm going to look into those.  I was recommended to findtheseller.com by someone else as well.

@Andrew Johnson cost was the main reason.  Bing and yahoo are much cheaper than Google.  I tried Google for a while, but just wasn't getting good enough leads for my budget.  With the same amount of money, I get a decent amount more leads and website hits per week with Bing/Yahoo.  Not to mention less competition.  Most of the real estate companies, big and small, are using Google in my market, and it seems like all the gurus are teaching to use Google.  Space just seemed too crowded.  I can also reach that old school market who still like to use yahoo to search for everything.  I think Google can be great, but I'm liking what I see from Bing/Yahoo better.  Even beyond all that, old fashioned signs and networking have probably given me the best results so far.

Andrew Johnson · Answer

@Michael Hayes Okay, this *might* be the worse question ever but why Bing and Yahoo instead of Google?  My wife owns a business and her returns are infinitely better using Google than Bing or Yahoo.  Granted, it's not real estate so there's no apples-to-apples comparison but I'd be curious as to why you'd choose those search engines instead of Google.

Ethan Summers · Answer

Some resources you can use to locate correct addresses and phone numbers are findtheseller.com, TLO, Microbilt, or Spokeo. If you plan on prioritizing your list and going after the low hanging fruit, then I would use findtheseller.com. This can get very pricy because they charge like $6 per search; however, it's a quick fix and they have a quick turnaround time. Spokeo is as about good as White Pages, but I would use them for phone numbers rather than correct addresses because they'll likely be wrong. Microbilt was the first tool I used, and it was spotty with numbers but typically gave me correct addresses. It costs about $50 per month and is good if you are doing around 20 searches per month. You'll need to contact them and go through the process of getting an account, which takes roughly 2 weeks. Lastly, if you plan on doing this consistently then I would seriously consider TLO. I've had great experience with it, and it costs roughly $250 monthly for 3600 searches annually. I've found that I get 1 out of 25 numbers are incorrect, which is roughly 90% accuracy rate on a 1000-lead list. You need to go through the process of getting an account, like Microbilt. TLO will take you about a month to get but well worth it if you do plan on making skip tracing returned letters part of your business model. I would just weigh your options and see what fits your needs. I've skip traced tens of thousands of leads so I can answer any specific questions you have. Just ask away! @Michael Hayes

How To Setup a Cold Calling System

Most Popular Reply