Direct Mail Marketing- Letter Color

[Ryan D.]

For direct mail, does yellow paper with red lines work the best?  If you want to stand out, is it better to just use white or a different color?  Not sure if there is some psychology behind the yellow paper phenomenon.

[Dave Ramirez]

Getting a letter open is the first step. Use an invitation envelope to stand out. I also put a business card inside. Content is important, but some people are six months away from having to make a decision.