Finding wholesaling markets by zip code

[Jeff Macdonald]

Hey Folks

On almost every wholesaling introduction, folks are taught to use listsource to find zip codes with the highest concentration of cash sales--and target those zip codes for direct mail. But, the population of each zip code varies significantly. In a large city, I'm guessing zip codes are more equal in size. But, in more rural areas (like where I live!) , there is a VERY significant difference in population size in each zip code. So, of course the zip codes with the largest populations are going to have the most cash sales. Thoughts????