Direct mail composition
I am having a bit of trouble deciding on what to put on my mailers. Should I put "I buy houses." Because that seems a bit too rash. I've heard that others do this on the podcast and clearly they have had success. But I am curious to know what you guys have used. What works for you with certain audiences? I am completely new so could I be just overthinking it? Is it more in the appearance versus what is actually said?