Generally, how many d4d leads to get a deal?
@Sean Daves Totally totally totally in ever way depends on your follow-up. If you send 1 mailer per d4d lead, then about 1,000,000. If you have a system for repeat mailers and are focusing on "upgrading" the leads and are mailing 7-14 times per lead, then you might be looking at 1 deal per 60-100 leads.
The fortune is in the follow-up, so master that and you'll be the king!
I'd also consider adding in cold-calling. Talking to people is way more effective, but be prepared to have to grow a thick skin. Some people won't appreciate it. Be prepared with a well-practiced script. You want to be able to quickly determine what's not a deal and move on, as this can be a big time suck. But, be able to quickly recognize a potential deal and start building your rapport and find out what's motivating them.