Anyone Try Scratch-off Postcards for Direct Mail Campaigns?

Question

Hello fellow BP'ers!

I'm planning on starting a direct mail campaign and was hoping I can get some input from those who have tried this. I'm looking at using a scratch-off style of postcard with an incentive to get the homeowner to bite at the call to action. I know lots of wholesalers use yellow cards, hand written letters, etc in their direct mailing and some with good results... but I haven't seen or heard of anyone using a scratch-off style of card. I like the idea of the potential client interacting with the mailer added with an incentive to actually take part in the call to action.

Anyone here on BP tried these? If so, how was the response?

I attached the mock up designs I made on Publisher for the front and back.

Jerryll Noorden · Answer

Dude, you couldn't go more scammy and spammy than this. You openly tell the entire BP board you are going to trick them.

Will it work? WHO CARES.

You do not want to go this route. If you make a deal you are just collecting deals. You are not working on growing a reputable business.

Man I would NOT do this. You have no idea how amazing it is to be in a position to be known as the most kickbutt homebuyers in the land.

You are making things way too complicated man. Just send them a card and tell them you want to buy their house. The more flashy the less credible it is.

See here is wheremost DMM fail. Most of these guys don't think!

THey try to make their cards rediculously flashy, with doodles, colors for the purpose of getting noticed... so they get read right?

It is NOT about getting noticed. It is about targeting the right audience. NOT ABOUT GETTING NOTICED.

Just target the right audience and your deal flow will increase. No tricks no gymmics no nothing.

Straight tot he point BOOM.

Again it is irrelevant if it works or not. You are doing damage to your brand, integrity and reputation. Not worth it!

Christopher Vaughn · Answer

I'm going to have them say that they won $250. It would be a cash reward that would only be given to them after the deal closes, if the deal doesn't close and falls apart for some reason the prize would be voided. It will definitely be an added expense that would come out of my commission in the end, but for families that are already struggling, that extra $250 after they have just gotten out from under a bad situation might be a big help (groceries, catch up on a bill, maybe do something fun to celebrate).  Plus, its a lot easier to ask for a good review when the last interaction you've had with a client is handing them $250 in cash lol

Barry Pekin · Answer

@Christopher Vaughn,

I haven't heard of anyone doing this before.  It's creative.  What are you offering?  Cash just for scratching it off and calling you?  An extra $X added to your offer to buy their house?

If I were to receive this, I would scratch it off out of curiosity, but that would be it.  Of course, I'm not a motivated seller.

I'm following this to see what others say.  It's an interesting thought.