How else can I complement Direct Mail

[Austin Bright]

Hi all,

I began a direct mail campaign (500 hand written, 500 Typed) letters on the 12th. I also complemented this with Google ads for those who visit my website.

I ended up getting a call on the 20th. That's exciting and is an opportunity I'm pursuing. What else should I do while I'm waiting for letters to be delivered? (so far about 200/1000 have been delivered). What other marketing ideas can I employ that will target these same group of people. I don't mind paying more for automation, since I work 8am-6pm normally.

I just really hope this first campaign can present me with a deal, because I would eventually like to do REI full time. But simply waiting for calls has me on edge. What more can I be doing? Thanks!