What has been your best Lead Generating Wholesale deals come from

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What has been your best Lead Generating Wholesale deals come from

Kevin Valenzuela
Wholesaler · Member since 2021 · 1 post · 0 votes

I am trying to figure out what has worked for other Wholesaler/Cash investors, in finding deals I hear of so many people getting 3-5 deals a month, and I'm struggling to get one deal this year, please let me know what your best advice is to generate leads. 

Thank you

Kevin Valenzuela

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Duane Alexander
Investor · Atlanta, GA · Member since 2020 · 253 posts · 240 votes
5y

The best marketing channel is whatever channel you can afford and whatever you're good and consistent at. The people that are doing 3-5 deals a month probably either spend a lot of money in marketing (direct mail, ppc, etc) or spend a lot of money hiring people and building out teams to do cheaper forms of marketing like cold calling. Another option is SEO which is free (cost a lot to have someone do it for you or teach you though) and very profitable if you do it right and are ranking #1 in your market. That takes awhile to come to fruition though. 

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  • Duane Alexander
    Investor · Atlanta, GA · Member since 2020 · 253 posts · 240 votes
    5y

    The best marketing channel is whatever channel you can afford and whatever you're good and consistent at. The people that are doing 3-5 deals a month probably either spend a lot of money in marketing (direct mail, ppc, etc) or spend a lot of money hiring people and building out teams to do cheaper forms of marketing like cold calling. Another option is SEO which is free (cost a lot to have someone do it for you or teach you though) and very profitable if you do it right and are ranking #1 in your market. That takes awhile to come to fruition though. 

    2Reply
  • Bryant Brislin
    Title Representative · Irvine, CA · Member since 2017 · 874 posts · 519 votes
    5y
    Cold calling has worked very well for us! But we purposely work markets that are not as saturated.
    1Reply
  • Tim Lee
    New to Real Estate · San Francisco, CA · Member since 2020 · 54 posts · 26 votes
    5y

    I've been cold calling for past 3 months, but agree with @Duane Alexander and @Bryant Brislin.  There's so many variables, but picking the right market and selecting a marketing approach that is effective for that particular market and that you can execute on consistently is the key to success.  It definitely takes time (and many times people don't post how many months it took to start getting deals), but keep on learning and growing!  There's great content on BP, but I've seen a lot of good content on Youtube and FB.  

    0Reply
  • Tim Oppelt
    Wholesaler · Newark, DE · Member since 2014 · 83 posts · 54 votes
    5y

    @Duane Alexander love your posts man! Excited to be working with ya on ppc! 

    With that said, SEO and PPC have been our best lead source!!! But, don’t do ppc unless you have 3-6 months of budget upfront!

    1Reply
  • Duane Alexander
    Investor · Atlanta, GA · Member since 2020 · 253 posts · 240 votes
    5y
    Originally posted by @Tim Oppelt:

    @Duane Alexander love your posts man! Excited to be working with ya on ppc! 

    With that said, SEO and PPC have been our best lead source!!! But, don’t do ppc unless you have 3-6 months of budget upfront!

     heck yeah, I can't wait!

    0Reply
  • Laura Casillas
    Rental Property Investor · Austin, TX · Member since 2018 · 24 posts · 8 votes
    5y

    @Tim Oppelt how much it’s recommended to budget for a six months campaign? I imagine the sky is the limit but for someone starting and with limited money, how much would be enough?

    0Reply
  • Tim Oppelt
    Wholesaler · Newark, DE · Member since 2014 · 83 posts · 54 votes
    5y

    @Laura Casillas for a 6 month PPC in Austin TX (competitive) I would recommend at least $12k (2k per month) at the absolute minimum. If you don’t have that kind of money to risk on PPC, I wouldn’t touch it at all and stick to cold calling, direct mail, SEO, or something else. 

    1Reply
  • Mark Shaver
    Specialist · Boston, MA · Member since 2020 · 125 posts · 40 votes
    5y

    Teaser: How to reduce the cost of PPC from $12k to 22k, while maintaining the effectiveness of the advertising company.

    @Tim Oppelt wrote: "For a 6 month PPC in Austin, TX (competitive) I would recommend at least $12k (2k per month) at the absolute minimum. If you don’t have that kind of money to risk on PPC, I wouldn’t touch it at all and stick to cold calling, direct mail, SEO, or something else."

    It's possible to reduce the PPC budget by several times and still keep the effectiveness of the advertising campaign the same as it was with a larger budget.

    Tim's wholesaling website from his BiggerPockets profile will help explain my proposal. Google found that it is in the red performance zone:

    It takes 23 seconds to load and only 16 % of visitors have the patience to wait for the website to load. The other 84% of visitors clicked on the PPC link, got to the website, but left before it finished loading.

    If Tim speeds up the loading of his website, it will go into the green performance zone:

    • 90-100% of visitors will wait until the end of the loading website
    • Website conversion will increase by 6 times
    • The budget for online advertising will be reduced by 6 times (from $12,000 to $2,000) while maintaining the same effectiveness.

    @Laura Casillas wrote: "How much it’s recommended to budget for a six months campaign? I imagine the sky is the limit but for someone starting and with limited money, how much would be enough?"

    The 90% rule will help you bring the sky down to earth and reduce your PPC budget from 2k per month to $333 per month.

    The 90% rule says: "First, once increase the performance (conversion rate) of the website to 90-100% by Google's "PageSpeed Insights" test. Only then invest in an inbound flow of visitors over the years".

    Laura, I sent you a direct message with a link to the full article: "90 percent rule" of Digital Marketing

    0Reply
  • Lydia R.
    Investor · Austin TX · Member since 2016 · 1k+ posts · 2k+ votes
    5y

    @Kevin Valenzuela There is more to it than just the method of contact. All marketing strategies work when targeting the right people. Some produce better results than others, but again its all about targeting the right people. You need people who have the potential to be highly motivated to sell. Who are you marketing to now?

    1Reply
  • Caleb Brown
    Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
    5y

    Personally cold calling/texting has been the best. Target a niche and keep it consistent/simple

    1Reply
  • Anthony Caruso
    Real Estate Consultant · Boston, MA · Member since 2021 · 62 posts · 57 votes
    5y
    Originally posted by @Lydia R.:

    @Kevin Valenzuela There is more to it than just the method of contact. All marketing strategies work when targeting the right people. Some produce better results than others, but again its all about targeting the right people. You need people who have the potential to be highly motivated to sell. Who are you marketing to now?

    This is gold. Its more about who you are targeting. Taking a shotgun approach doesnt work for all types of marketing, you need to segment and target your data. Then pair it with a comprehensive marketing plan, and you'll be on your way to converting deals in any market.

    1Reply
  • Tim Oppelt
    Wholesaler · Newark, DE · Member since 2014 · 83 posts · 54 votes
    5y
    Originally posted by @Mark Shaver:

    Teaser: How to reduce the cost of PPC from $12k to 22k, while maintaining the effectiveness of the advertising company.

    @Tim Oppelt wrote: "For a 6 month PPC in Austin, TX (competitive) I would recommend at least $12k (2k per month) at the absolute minimum. If you don’t have that kind of money to risk on PPC, I wouldn’t touch it at all and stick to cold calling, direct mail, SEO, or something else."

    It's possible to reduce the PPC budget by several times and still keep the effectiveness of the advertising campaign the same as it was with a larger budget.

    Tim's wholesaling website from his BiggerPockets profile will help explain my proposal. Google found that it is in the red performance zone:

    It takes 23 seconds to load and only 16 % of visitors have the patience to wait for the website to load. The other 84% of visitors clicked on the PPC link, got to the website, but left before it finished loading.

    If Tim speeds up the loading of his website, it will go into the green performance zone:

    • 90-100% of visitors will wait until the end of the loading website
    • Website conversion will increase by 6 times
    • The budget for online advertising will be reduced by 6 times (from $12,000 to $2,000) while maintaining the same effectiveness.

    @Laura Casillas wrote: "How much it’s recommended to budget for a six months campaign? I imagine the sky is the limit but for someone starting and with limited money, how much would be enough?"

    The 90% rule will help you bring the sky down to earth and reduce your PPC budget from 2k per month to $333 per month.

    The 90% rule says: "First, once increase the performance (conversion rate) of the website to 90-100% by Google's "PageSpeed Insights" test. Only then invest in an inbound flow of visitors over the years".

    Laura, I sent you a direct message with a link to the full article: "90 percent rule" of Digital Marketing

     Hey Mark,

    I would check out the pagespeed using lighthouse directly in chrome browser dev tools to estimate page speed. Maybe the server load might've been too great? I'm not sure why there is such a discrepency using Google's pagespeed tool and lighthouse in the chrome browser incognito mode. The way I calculated it, my site speed is on par with where it needs to be. 

    I don't think there's anything I can do 6X my conversion rate. Anyone, in REI at least, will tell you that spending $300 a month for a PPC campaign is extremely unlikely to produce any significant volume of deals.

    Though, you have a point, that page speed certainly plays a factor in conversion rates and is often overlooked by investors. 

    0Reply
  • Jerryll Noorden
    Flipper/Rehabber · Wilton, CT · Member since 2015 · 4k+ posts · 4k+ votes
    5y

    Bought this green house for 10 dollars.

    This house is on the most gorgeous street in Connecticut:

    No it was not a lien, or auction or anything.

    Seller just was tired of owning it.

    ARV= $250K

    It was an SEO lead.

    Then we bought this house for $11K

    It needed about 60K in repairs, and ARV is $183K

    We flipped it and well now looks like this:

    Again SEO lead.

    We have a ton more happy endings.. 

    All these leads are free, which gives me an infinite ROI on marketing.

    There is no opinions here or arguing, .. there IS A BEST lead generation method. That method is called SEO.

    No other method is ever green, free, on autopilot, hands-off, providing me a crap ton of highly motivated seller leads.

    The result is obviously HUGE profits!

    0Reply
  • Thomas Geib
    Specialist · Charlotte, NC · Member since 2020 · 11 posts · 2 votes
    5y

    It doesn't matter what kind of marketing you are doing. Everyone has their favorite... What matters is being consistent in your marketing and always searching for ways to make it more effective, cheaper, better. From my experience, I've seen investors absolutely killing it from SEO, PPC, Direct Mail, Txt, RVM, Cold Callers, Door knocking, Bandit Signs, even TV & Radio.

    0Reply
  • Alan Bailey
    Investor · Johnson City, TN · Member since 2021 · 42 posts · 13 votes
    5y

    I'll join the chorus of whatever you do consistently will be the best marketing channel. Each channel works if you're consistent and manage what leads you get well. Answer your phone and follow up.

    0Reply
  • Mark Shaver
    Specialist · Boston, MA · Member since 2020 · 125 posts · 40 votes
    5y

    Teaser: 1) How to properly measure website load speed and effectiveness. 2) How to reduce minimum PPC budget by 2,147,483,647 times

    Tim, I apologize for the delay in replying. It took me a while to prepare answers to your great questions. Let's begin.

    @Tim Oppelt wrote: "I would check out the PageSpeed Insights using lighthouse directly in chrome browser dev tools to estimate page speed. Maybe the server load might've been too great?"

    Yes, website load speeds can change dramatically even within one hour if the hosting is inexpensive.

    A budget hosting server hosts many websites so that the server is planned to be 100% utilized most of the time.
    But there are so-called "managed hosting". They focus on quality website maintenance. Managed hosting is underutilized even during peak hours.

    While shared hosting can cost $3 a month, managed hosting can cost $500 a month.

    If you have an inexpensive hosting plan, then be prepared that your hosting will serve websites with more expensive plans first during peak hours. Slow website performance on a cheap plan is not bad hosting performance, it's by design. If you complain to the hosting about slow loading, it will offer you to switch to a more expensive hosting plan.

    Monitoring website accessibility

    Weak hosting can periodically make your website unavailable. Try to monitor the availability of your website through the service https://uptimerobot.com/ It will check every 5 minutes for free whether your website is accessible or not. The service will show you all the periods of inaccessibility of your website:

    You can also use this service to monitor the availability of your PPC customers' websites. (The free plan allows you to monitor up to 50 websites). If your customer's hosting has regular availability problems, you should increase your PPC campaign budget or recommend changing his hosting.

    Similarly, you can control the retention rate of visitors to your clients' websites. Your PPC price list is for a typical investor website where Google PageSpeed Insights shows a full load time of 12 seconds and a retention rate of 34 percent of visitors. If a new client's website takes much longer to load and retains 20 percent or less of visitors, you may want to ask for an increase in your minimal PPC budget. Otherwise, there's a risk that a client with a slow website won't get results at all on a typical PPC budget and will blame you.

    Tim Oppelt wrote: "I'm not sure why there is such a discrepancy using GooPageSpeed Insights tool and Lighthouse in the chrome browser incognito mode."

    Google Lighthouse test simulates the loading of a web page using an "average" browser. This is a theoretical value.

    Google PageSpeed Insights uses download speed statistics when real visitors visit the website. This is a real value.

    Lighthouse and PageSpeed Insights may show different load speeds for the same website. This happens when your actual visitors differ from the "average" Internet visitors. For example, your website is visited mostly by older people with weak smartphones from areas with poor Internet. Then:

    • Google Lighthouse will show a theoretical high loading speed, targeting typical website visitors (they're young, update their smartphones often, may have great Internet from their workplace).
    • Google PageSpeed Insights will use the Chrome reports of your visitors' browsers and will show that the real download speed is low.

    Therefore, using Google PageSpeed Insights is preferable. Use Google Lighthouse in situations where you cannot use Google PageSpeed Insights. For example, if you want to measure the load speed of a page that requires authentication.

    Learn more in two my new articles "Google Lighthouse vs Google PageSpeed Insights, difference" and "How to use Google PageSpeed Insights". I have sent you links to them in direct messages.

    Tim Oppelt wrote: "I don't think there's anything I can do 6X my conversion rate. Anyone, in REI at least, will tell you that spending $300 a month for a PPC campaign is extremely unlikely to produce any significant volume of deals."

    The typical investor website filters and leaves only 34% of visitors due to slow loading. But loading a website is just the first step on the long road to closing the deal. Each of the typical investor's next step filters and leaves behind only a third of the visitors. From the full-flowing river of inbound PPC visitors, a thin trickle reaches the deal. Typical investors are forced to compensate for business process inefficiencies by increasing their advertising budget. $300 is the minimum money, at which an investor with a typical website has a good chance of getting at least one motivated lead.

    But personally, your PPC campaigns have great growth potential. You are not a typical investor in a carrot website. You understand that finding the right PPC visitors is just the beginning. You organize all the steps in a methodical way:

    • You are worried that your website is slow to load (normal investors do not react to information that their website loads slowly)
    • You are blogging to keep visitors longer on the website
    • You offer a free course to get E-mail visitors
    • You build a community (circle) of regular visitors
    • You choose an advanced business website platform like Kartra.com

    You have now outgrown the Kartra.com platform. It's starting to hold back your development. You can replace Kartra.com with some more advanced solution that supports blogging, forum, community building, ..... This will allow you to build all the steps the way you want, not the way Kartra.com imposes on you.

    I agree with you that it's hard to dramatically increase conversions just by loading the website quickly. But if you optimize all the steps from PPC click to close the deal, you will increase your PPC companies conversion rate by much more than 6 times.

    Reducing the minimum PPC budget to $0

    Why does Google promote Lighthouse and PageSpeed Insights? Google suffers deeply when the query "sell my house fast <city>" has to show slow investor websites. As a result, 2/3 of sellers go right back to Google because they didn't wait 12 seconds for the website to load and now they want other websites. Another 1/3 of sellers investigate low-performing investor websites and still come back to Google for a new batch of investor websites.

    That's why Google's speed tests help create fast and efficient websites. Google wants more fast and efficient websites that it's not ashamed to show on the first page of search results.

    When you optimize your website at all stages, the process of visiting the website will become very smooth. Visitors will start filling out forms. Google will immediately notice that its visitors go to your website and no longer come back to Google for other websites. Google will immediately raise your website to the top of the results for your keyword phrases.

    Then another magic happens:

    Source image via Wikimedia.org

    Jerryll Noorden talks about it tirelessly. Every day visitors from Google will flood you with requests for your offer. Your minimum PPC budget will drop 2,147,483,647 times (from $300 to $0). The efficiency will be even greater than the efficiency of the PPC company with a high priced budget of $2,500 per month.

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