It's pretty simple in this area. If a "coach" puts out their same formula to everyone and is scaling a coaching business, they probably won't help you grow the way that you want. To get the best performance coach, it should come from referrals, with verified clients who you can talk to. Personally, I wouldn't want anyone who is all over social media or TikTok, I would want someone who is focused on taking me from 1 to 10, not getting ancillary benefits out of doing it.