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All Forum Posts by: Josh McRay

Josh McRay has started 0 posts and replied 12 times.

Post: Advertising PPC or FB Ads?

Josh McRayPosted
  • Real Estate Consultant
  • San Antonio, TX
  • Posts 12
  • Votes 13

@Mark Sewell Awesome! This is actually my first post with my new account. My older one couldn't be updated, so I deleted it and started all over. So expect to see a lot more from me!

Post: Advertising PPC or FB Ads?

Josh McRayPosted
  • Real Estate Consultant
  • San Antonio, TX
  • Posts 12
  • Votes 13

Hey @Ricardo Baker! I agree with most others in here that there are different used for both. I've always used Google Ads to obtain leads that are much more centered around intent. In most cases, leads that show motivation have a problem "right now", and showing up in Google search results via organic or paid allows you to try to provide them with a "right now" solution. 

Facebook Ads used to be killer for lead generation. There were a lot of bogus leads yeah, but the cost to get actual leads was comparable or lower than PPC. With all of the new rules related to Facebook marketing and real estate, I stick to retargeting through Facebook. 

So I prefer Google Ads, but Facebook has it's own purposes too.

Hope this helps!