Originally posted by @Dustin Glossop:
Interesting! Thanks for the feedback. What about a newer site that doesn't charge any booking fee's to the renters. That would always make your property on that site the cheapest. Which would result in more bookings. Also they don't charge any service fee's, just a one time annual fee.
That would always make my property the cheapest? No thanks (besides, how would that even work?). That is not my business model. I want my prices to reflect average to higher-than-average, because that's what my properties are. (and I as a consumer don't always want the cheapest, either - I want a fair price for the quality I'm looking for)
I'm in two different markets that, according to most other owners in both areas, are dominated by VRBO/Homeaway bookings. However, my bookings predominantly come from AirBNB. And while I'm aware of AirBNB's flaws, I personally have never had a problem with them and I find their fees to be very reasonable.
I have more of an issue with VRBO/Homeaway's fees, but only because I don't get a ton of business from them; if they booked up my calendar the way AirBNB does, I'd have no problem paying $400-500 annually to list with them. I may go to the pay-by-booking model once my subscription expires.
So, I list on both. Would I consider a new site? Answer: maybe. It'd need to convince me it was generating a lot of leads before I'd be willing to pony up an annual fee; I'd be far more willing to start off by paying per booking, a la AirBNB. Then it only costs me anything if I'm making something. It would also need to be easy/intuitive to navigate - VRBO sucks that way and Booking.com is 10x worse. It DEFINITELY needs to support calendar syncing with the big boys. And probably a ton of other things that I'm not bothered to list here. But basically, I'm over creating new listings - it's a hassle, and unless I'm confident I'm going to get some traction off of it, I'm not going to bother.
The fees charged to guests don't cause me problems in the least. I think it'd be interesting to see what I could do with my nightly prices if the fees aren't a consideration for my guests, but currently I barely even think about them, and almost never get guest comments about them.
Here's the thing: I find the "no booking fees" model appealing, of course, but from a business perspective, how on earth is a site like that going to handle the R&D and advertising costs necessary to even begin to compete with AirBNB and HA/VRBO? It's a catch-22 - VR owners aren't going to spend a few hundred bucks to list on an unproven site, but in order to prove itself, the site will need some serious capital to invest in development and ADVERTISING.
In closing, while I think fresh ideas and competitors are good in this space, it's going to be tough to convince me that any given upstart site is going to be able to compete for a top spot.