Please use the search function, as there are many variables and a handful of experts. I gleaned these responses from the forums. But it will depend on your area, where you mail, and a dozen other nuances. All the best~ and much success with marketing. I get the point that just getting something out there is the important part. ~Kerry
Here are just a few of the quotes I found in the BP Forums...
-1 week after the first call I am up to 20% response, evenly split between looking to sell and not interested.
-I used gobigyellowletter.com - it was easy but I only got about 4% response. I got about that same with the postcards I sent out.
-My response rate has always been very good (5% or more), but I always put myself in the recipient shoes and I never used yellow letters.
-I currently hand write 5 of them a day. Well the good thing is I am getting responses within days. I've sent about 150 and got about 10 calls.
-I find that doing smaller, more frequent mailers work best for me in my market. I personally do 1200 mailers every 10-12 days. The key is consistency no matter what market you're in. More consistent mailers = consistent calls = consistent leads = consistent deals!
Puckett: Absolutely. With a first and last name. Outside of looking suspicious without a return address, you want to know when an address is undeliverable, or when the people are not where the tax man thinks they are. Without a return address, the Post Office cannot return these to you.
And while I'm agreeing with him, I have to confess his answer on the previous page was 100% right on too. Leaving off the return address definitely increases the open and read rate. I've since had a chance to split test and have seen a dramatic increase in response.
Quarles: I would not use a first or last name as part of the return address except on postcards and there is a trainload of evidence to support this.
Dev Horn
Your ultimate goal in marketing is that the moment someone realizes they have a need (to sell asap), they THINK of YOU (i.e., your "brand", even if that is your name...). AND they can recall HOW TO CONTACT YOU. We call that "actionable awareness". You can't create it overnight, but over time - with a systematic approach (& a marketing budget) - you accomplish that level of awareness. That's when your business starts to become sustainable and competitive in your local market…
Bill Kennedy
Get a PO Box. We use one from the UPS store. We just put the address no name. We mail out 20 letters a day which has been generating 1-2 calls per day! Daily mailing leads to daily calls which leads to consistent results.
Ned Carey
Statistically you are not likely to get a deal until you have sent out 1000 to as many as 5000 direct mail pieces. Direct mail although very effective long run is an expensive way to start.
Blair Halver
I've been compiling my results from my postcard mailings to Absentee Owners over the past few years. Here's what I've been getting:
Average Call-In Rate: 10.67%
Average Voicemail Rate: 4.40%
My Call-In Rate is the total number of calls I receive (whether they leave a message after listening to my 2-minute pre-recorded message or not) divided by the total number of postcards I send.
My Voicemail Rate is the total number of voicemails I receive after they call in and listen to a 2-3 minute pre-recorded message that tells them a little more about how we buy houses, divided by the total number of postcards I send.
My list criteria: Last Market Sale Date 10 years ago or more, house not older than 1978 (lead paint year), 3+ BR, 2+ BA, 1000sf+, Absentee Owned in-state and out-of-state, exclude trustees and corporations.
I've had great success with this combo of postcards and Absentee Owners. I would encourage you to give it a shot.