All Forum Posts by: Mark Sewell

@Angela Russo I had 307 outbound clicks. I specifically checked this on BM. These are not just clicks to my FB page. Although my carrot site dashboard shows less than 307 hits over 30 days so there is some discrepancy.

I have been retargeting page visitors (website my FB page) just as you describe and this is responsible for almost 2/3 of my site visits.

The idea was to do this- show short videos and RE Target. I decided to run the first ads using three different objectives: video views, traffic and engagement. This would allow me to retarget those that (a) visit the site (b) watch a certain amount of the videos or (c) otherwise engage with my page or content.

I think I am just coming out with a fun silly ad to start that succeeds in getting views, but then I need to qualify them and continue the discussion. Here is where I need improvement I suspect, that gradual ‘filtration’ to get to a more narrow audience that is closer to the folks I am looking for.

@Angela Russo yes I have had the pixel set up from the start.

I had it set up but I really didn't allow it to do it's majik.  I should try it again.

Go get qualified to buy the place, and buy it.  Work with hard money lenders in your local area, or private lenders, or banks or whatever.  I see in your case you have done a project before so you get it.  

Now if it works out that you can assign it to a fellow investor, great.  I think that is how this whole assignment thing came about anyway - investors in a given area run in herds and work together.  I got zero deals right now, and suddenly you got two (or three), so hey man, can you spare a project?  I'll pay you some kinda fee for it... you keep the deal you want, and offload the other one (that I like).  Houses get bought and sold, and projects get done.

The concept of doing assignments is not wrong, and it certainly isn't illegal, but the idea of writing contracts that bind you to obligations you cannot meet, well... that's not how most people would prefer to operate.  The contingency clause still has a place -- unforeseen stuff comes up during inspections -- but it shouldn't be the primary focus of the whole strategy!

I think it is possible to do wholesaling the right away, but it's really hard to do.  I think it is actually easier to just get the funding and buy the houses.  Partner with other investors if you need to, but running around like a moron trying to line up buyers while a clock is ticking, that to me is making life way too hard.

I was thinking this as well.  But I do sometimes get leads.  Maybe organic search or whatever, a couple from a mail campaign, but it isn't that NOBODY clicks.  

Speed is fine.  Using carrot site.  

Could be other factors -- need more credibility, whatever.  That is really my primary theory at this point.

@Angela Russo here is what I have been doing (this month):

Origination Campaigns

Origination: New Views -- Video View Campaign (2 short video ads) -- Wide local audience (See below)

Origination: Reach Local -- Reach Campaign (3 short video ads) -- Uploaded lists as custom audiences, didn't skip trace.

Origination: Lookalikes -- Video View Campaign (2 short video ads) -- Lookalikes of video viewers and website site visitors

Also one or two post boosts, which I don't expect much from. One video and one static.

Retargetting Campaigns

ReTGT:  Engagement -- 3 different ads sets -- Audiences: 3 phases based on time frames  

ReTGT:  Traffic -- 1 ad set, with static images (before/after) -- Audience:  Watched retargeting videos (this one got me 62% of outbound clicks the site).

ReTGT:  Video Views - 1 ad set, with 3 videos -- Audience: Site visitors, recent viewers, or otherwise engaged with content.

Spent $452 this month before shutting it off (just a couple days ago).  

But this has been my best month so far, getting it somewhat dialed in now, at least in terms of driving people to the website.  

307 total outbound clicks ($1.47 per click), and about 55,540 impressions.  This 0.55% per impression, which is about what you would get from a direct mailing.  But what would it cost to send 55,500 postcards in a month?

But zero leads, so...

Probably will regroup and create a new set of campaigns for August.

The local 'wide' audience looked like this:

several zones on a map (geographic radius), Age 47 to 65+

Interests: Home Improvements, The Home Depot, Lowe's or AARP

Check out Cris Chico.  I also like one of his former students, his name is Fritz Joseph.

If you are a Carrot.com website customer they also have a FB course.  It's OK, but there isn't any kind of secret formula there (they basically teach you to run video and retarget).  Word is that there is another version/update coming out as well.

@Angela Russo thank you for this.

No I think FB is good with just about any audience over 1000 basically - or that is what I gather anyway.

Maybe I should try to organize my thoughts better and show/share somehow what my funnel (really just a handful of campaigns) looks like. Will try to do that soon.

@Nick Britton I think we understand who the OP is. What kind of ads did you run?

@Nick Britton please share your insights and experiences running FB ads - if that is indeed why you joined this discussion. I’ll wait.