All Forum Posts by: Theresa Holl

So I had my interview with Tom from AirDNA and their revenue projections do include cleaning fees but do not include OTA fees. It's impossible to parse that out consistently because so many STR hosts roll the cleaning fees into the nightly rate.

As far as minimum data needed to consider the projections viable, he said 30 listings, assuming they are somewhat similar and in a submarket together.  Still seems thin to me, but use your judgment. :)  

 Interesting points Michael.  The size of the data sample required for accuracy is definitely key.  As far as it predicting high on revenue, that's obviously the biggest risk and I'd be concerned about that as well when getting into a new market as a short term rental investor.  I'll make sure to bring this up with him.  I've also had some fun with a business partner in Nashville at the conference, showing the AirDNA booth how much a certain listing is making and they said it was impossible.  My partner had basically broken the algorithm. LOL.  He goes all out for guest experience though, well above the average host with car service, butlers, constantly upgrading amenities.

For me it keeps coming back to a simple fact:  to beat the average, don't be average. 

Hey - I have a friend who might have some insights into this.  She has a track record of maxing out ADR without sacrificing occupancy. Let me know if you'd like a connection. 

Major metros pose certain challenges, as everyone has heard. What AirDNA is missing is creativity. You can't really predict for a creative business mind and how they might craft a guest experience that stands out in their market. Fun example: my business partner had an STR in Sedona with an oddly long laundry room. To most people, that would mean nothing, but she has strong marketing and design background. So she took that extra space, added a wall and a hidden door and poof! She's got a secret cinema room. She plants clues around the house about how to find it, guests absolutely love it and then she is booked out 2 years solid.

There's no Airbnb calc tool that really accounts for creativity and its financial value. Most hosts just lower their prices when things get rough but guests just want am interesting experience. 

This website looks legit.  https://www.google.com/amp/s/www.neighborhoodscout.com/sc/my...

Hey BP, I'm interviewing AirDNA for a bit of content this Friday and was wondering what newer STR investors want to know about their solution and data analytics in general? Anyone using AirDNA for market intelligence but not sure how to get more out of it? FYI - I'm not an affiliate partner. Just doing some education for myself and others on a popular resource. Hit me with any burning questions. :)

A friend of mine has had great STR results in greater Phoenix, even where it's crowded. Most people just end up copying each other and that's when the "saturation" starts driving a race to the bottom on price. The luxury and unique experiences are still getting booked. Not all of it's expensive either. You can add services and upsells the clients foot the bill for, like spa/massage/private chef rather than pouring more capital into the property.

Brokers are great.  I can introduce you to my friend and get you more options easily.  Shoot me a note. :)

Check out Julio Gonzalez at Engineeredtaxservices.com

They know their stuff.