All Forum Posts by: Tony Severino

I am looking for a graphic arts person.

Any recommendations?

Tony

Terry

My yellow letter is very simple:

It says

Dear _____

My name is Tony Severino and my wife is Lisa

I am looking to buy some property in _________. If you are interested in selling please call me at 219-923-3000.

Thank You

Tony

Take a fine tip sharpie, and just write it randomly on white printer paper, Then copy that onto yellow legal pad paper.My printer does it for me.

You can use the same sharpie to fill in the name of the person you are sending it to.

Hope that helps!

Tony Severino

Drip campaigns work wonders!

Here is why. When you send your 1st mailing to an owner, you do not know their motivation level. However if you mail to them between 5 -7 during the decision making process you may mail to them at the time they are really open to your message.

Let me illistrate what I mean. Lets assume you are going after foreclosures. Most people mail one peice when the NOD is filed. Now if the foreclosure process is 9 months long, and you mail to them every 5 weeks the seller has seen your message about 7 times. instead of the other folks who send one or two mail pieces.

Post cards are super cheap. Here is one we use http://www.tonyseverino.com/m/19000/19444/files/Consulting/Forms/Advertising/20-SYHAI_PostIt_Wide_5x3%20V%202.0.pdf

You should consider using a different postcard, however keep the same design, but mix up the message a bit.

When considering drips you should know the decision making period for your list. Expired are different than foreclosures, which are different than tired landlords.

I would recommend that you consider the time frames and then how you can effectively mail to them in that time frame. We use a 6 piece system, the first is a simple yellow letter, and then followed by 5 post cards.

Hope that helps

Tony Severino

As you know banks are now aquiring properties left and right.

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In this video clip from the WSJ, a bank decides that demoing the houses is its best move.

Something to keep in mind here, the end result be it a short sale, or a REO sale, the banks best interest is always what makes the decision. The lender does not care what you or I think. (like I needed to tell you that.)

Click Here to see the video.

Tony Severino
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Fear is a big thing. There are several components to it, and yet it can be hard to define. There are over 50 fears that Real Estate Investors Face.

However there are certain thing that we can do to overcome the fear monster when it creeps up.

#1 Never Stop learning. Every book I buy, every seminar I attend I walk away with something that I can use to enhance my business. I used to think that I couldn't afford that kind of money. Now I have come to understand that I can't afford not to spend it.

#2 I only associate with positive minded people. There will be people who come into your life be all gloomy and whining. Wack em! Get rid of them... I don't want them anywhere in my life.

#3 I don't quit. Whenever an obstacle come in my life, either I find a way to make it work, or I go around it. Recently I found someone who I thought we could have a good business relationship with. Turned out that it didn't work out that way. Instead of working together for the same objective, we will soon be competitors.

#4 Give, Give and Give. By giving away our time and money to people who need it we seem to attract more to us. There is no limit to the amount of wealth we can have, be it personal wealths such as happiness or money etc. If you want something, give it away. I remember a story I heard about Frank Sinatra. He had a gold watch on his wrist, and a lady was admiring it, and said her husband would love to have one like it. He took it off and handed it to her. Of course she refused it. He said if he kept it, the watch owned him, but he owns it, and he chose to give it away. Keeping things mean that they control you.

Fear can stifle you, faith can move you. Be a Duck, and let the fear be like water and roll off your back.

Tony Severino

This utterly amazes me .....foreclosure rates rise over the previous month.... and yet someone actually tries to say that it is really a decrease...

Now someone says because the increase rate is less, things are better. But also remember that there was a voluntary moratorium in place. The moratorium was lifted only a few weeks ago.

There were more notices filed on April over March, also the first time that there were two months in a row that there was over 300,000 filed. And someone wants to say that this is optimistic?

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How about the headline and the 1st paragraph that clearly say " April Foreclosures Rise 32 Percent"
and
"The number of U.S. households faced with losing their homes to foreclosure jumped 32 percent in April"

342,000 received notices in April, 340,000 in March. This is the 2nd straight month with over 300,000 notices filed.

An increase in filings is a reason to optimistic?

This is fantastic news for investors. Wonder when the pin heads in news media will show these stats to the public and let them know that the economy shows a glimmer of recovery
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Tony Severino
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the amount of foreclosures increased... that is optimistic for the economy?

I agree it is very optimistic for the people who know how to capitalize on them, but the general economy?

Well, as the pinheads in the media tell the world there is a glimmer of hope and the economy may be starting a turn around, one in every 374 houses received a foreclosure notice last month. Hmmm. That is even higher than last month.

Lets see if I get this right... There are another 342,000 foreclosures filed last month, 340,000 in march, which was up 17% from February which was up 46% from 2008.

The lenders got tired of waiting for the "Anointed Ones" plan to work with foreclosures and took the voluntary freeze off.

And the economy shows a glimmer of hope...?

Facts, solid unbiased data, shows that we are far from a recovery.

To see the entire Article Click Here

Tony Severino

Stephen

We buy a new list about every 3 months, But just be aware that your list will be similar to the previous one. A few new ones will pop on, and some will drop off.

However if you do a drip campaign to them, mailing a piece to them at a predetermined period of time, you may be in their mind when it comes time to sell.

Tony Severino