Even simple things like making sure each photo on Airbnb has Alt text and that is fits into their SEO categories, I was surprised that more people weren't aware of it. 

Zillow spends million upon millions of dollars every year on SEO and marketing.

More eyeballs mean greater viewership, improved SEO, and increased revenue.

For this they get a big fat DO NOT RECOMMEND  @David Rassmussen You are better off not buying the website from him just go to fiverr.com or Upwork.com and have someone build you a landing page and tie all the SEO info into it for you.

An SEO specialist can help with this.

We hired a internet marketing person whose business consists exclusively of real estate clients who redesigned our website, initiated a program of SEO and social media marketing aimed both at deal flow (real estate borrowers and mortgage brokers) and capital (passive investors).4.

CONSTANT non stop SEO.

I am actually starting a Reverse Trolling Coaching Coaching program, and I am just Reverse Reverse Reverse Trolling right now.We need to loop in the SEO expert on this so we both get fair cracks on the Internet.

As part of his investment of capital into scaling, he hired a marketing firm specializing in SEO, SEM, social media, direct email, etc.  

Quote from @Matthew Beninate: Quote from @Sarita Scherpereel: Quote from @Seo Hui Han: You may want to consider local banks / credit unions just because many of them will require or give you more favorable terms for things like HELOC's and other line of credit products if you have a deposit account with them.