And watch out our windows everyday the drug induced zombies happily stumbling all over, digging in our dumpster and sleeping under our overhang.

Obvious next step.Outcome: Higher opt-in rates and fewer drop-offs.Step 4: Connect the follow-up – Deliver the magnet by email and kick off a short nurture.Outcome: Fast replies, booked calls, and warmer conversations.Step 5: Promote it everywhere – Pin it to your profiles, run a small ad, add a QR code to mailers, and link it from blog posts.Outcome: Consistent daily signups instead of random spikes.Sample Templates or ScenariosCampaign outline: “Thinking of Selling in [ZIP]”Audience: Owners in 66208 who plan to list in 3–6 monthsLead magnet: 7-page “Pricing and Prep Playbook for 66208”Landing page: Headline, 3 bullets, short form, privacy notePromotion: Two feed posts, one email to SOI, $10/day zip-code ad, QR on postcardFollow-up: 5-email series with tips, then invite to a short pricing consultEmail sequence (5 messages, plain text)Delivery: Link to the guide and one tip they can use todayStory: A quick win from a recent sale in their areaEducation: Common pricing mistake and how to avoid itSoft proof: Short review from a local clientNext step: Offer a quick call or home value reviewChecklist: “Weekend Prep for Show-Ready Photos”Clear counters and floorsLight bulbs matched and workingFresh towels and neutral linensCurb touch-ups and swept walkwaysScent neutral, windows cleanedInvestor scenario: “2-Unit Analyzer”Magnet: Google Sheet that calculates taxes, insurance, rent, vacancy, and cash-on-cashNurture: Three short emails on screening, maintenance, and lending contactsClose: Invitation to get on a weekly deals listMistakes to AvoidToo generic – “Ultimate home guide” sounds nice and converts poorlyToo hard to consume – Keep it short, skimmable, and useful on a phoneNo follow-up – If delivery is the end, the lead goes coldWeak headline – Lead with the outcome and the audienceAsking for too much – Start with name and email; add phone laterSet and forget – Update quarterly so advice and stats stay currentThe Bottom LineLead magnets work because they flip the script.

In a world where tech platforms, iBuyers, and big institutional players are reshaping real estate, the lines between realtor services and property management are blurring.

Brush up on building code requirements: in basements you're looking for egress windows that are 5.7 sq feet or more openable (3ft by 3ft casement style windows work best), and ceiling heights 6ft 8 inches or greater (as little as 6 ft 4 inches is ok under ductwork and beams though)3.

Passive as in syndication or even less time spent with the property via investing in a platform like https://www.mogul.club/ 

This is an excellent platform for networking, making connections, and expanding your knowledge.

Honestly, if the person handling your book is competent it doesn't matter what platform you use.I have different clients using different platforms.

If we also want to make repairs and improvements on rental properties (flooring, drywall, bathroom/roof work, or replacing window      units with mini splits), is there a way to structure things so those expenses reduce our tax burden?

Are there specific networking events, conferences, or online platforms where developers actively source deals?  

I just bought a window unit energy star for one of my properties that cost  $388 and with the $250 rebate I only paid $138 for a dual inverter 6000 BTU LG.