This comes in handy for keeping our SEO ranking high by showing Google we're responsive.A few of the tools we use is Zapier, ChatGPT, and API. 

Optimize for SEO.

Let me add some new wisdom to this.Try not to see social media as "just another channel to try my luck".It is not a separate thing, especially doing SEO or paying for ads.When it comes to lead generation, it is not (just) about generating that lead.

But even then, I wasn’t just copying a playbook — I was pulling lessons, combining them with my own ideas and skills, and building a business that reflected me.So my advice: stay curious, absorb what others are doing, but don’t feel pressure to follow one blueprint.

Some investors combine both for maximum reach.

Furthermore, development is risky, so best to not combine speculiation with new development on your first go around. 

However, the objective of my post wasn’t just to highlight their value, but to emphasize how reviews function as an operational KPI directly impacting ROI in short-term rental portfolios.From a performance management perspective, we’re not just talking about reputation — we’re talking about:Ranking algorithms (Airbnb’s SEO model heavily weighs recent positive reviews)Conversion rates (5-star average listings consistently outperform on pricing tolerance)Booking velocity (influenced by review recency and consistency)In our property management operations, we treat reviews as predictive indicators of future cash flow, not just retrospective guest feedback.

Yes, you may be able to make a grouping election to combine multiple STRs into a single activity.

-Again, for CRE but complete a void analysis to create a very targeted marketing plan-Create a short-form video tour for social media-Add to local search feed with SEO (GMB, Apple Business Connect)As you said, there's a lot more but those are just a few extra ideas. 

However, I’m concerned that the recent employment gap, combined with the instability of contract work, might make it difficult to qualify for a loan.I reached out to the broker with these concerns but haven’t heard back, so I’m turning to BiggerPockets for advice.What’s the best path forward?