Tagging, segmenting, and figuring out which workflows made sense for my process took time, but it made a big difference down the line.My advice: Don’t get caught up in trying to do everything at once.

They typically only stay one or two years.The tenant segment we target today rents properties priced between $350,000 and $475,000.

Not sure of an authoritative website that exhaustively documents full-service broker services, but below is my opinion.On the buy side, a full-service investment agent should provide services like the following (borrowing the process we follow) -On the sell side, the listing agent should provide at a minimum the following services.Correctly price the property based on the market condition of that particular segment and property condition.

Sellers in this segment are more used to homes moving quickly, but with them taking longer, there may be more room for negotiation.

Whereas if you have a 8-20ish unit hotel, now you can capture that market segment at scale on one property and spread out the fixed costs.

You have a segment of the population that is retired and maybe doesn't have to sell.   

By segmenting audiences (e.g., active buyers, past clients, sellers), you can deliver tailored messaging.Common Challenges in Real Estate AdvertisingDespite the tools available, many real estate agents face significant challenges in executing successful digital campaigns:Too much competition: The first page of Google is crowded with brokerages, portals, and franchises.Unqualified leads: DIY ads often bring in window shoppers instead of serious buyers or sellers.Tracking issues: Without proper conversion tracking, you can't measure ROI.Inconsistent branding: A lack of cohesive messaging across ads, websites, and social channels.Wasted budget: Poorly optimized PPC campaigns can burn through cash quickly without results.How Positive Digital Footprint Solves These ProblemsHyper-Local SEO StrategiesPositive Digital Footprint specializes in creating optimized, localized SEO campaigns for realtors.

There are about two months of supply in our segment.

73% ltv@Garret Rumbea That's great...most lenders I've worked with the last year or 2 have been pulling back on their LTVs in that segment...that's a great LTV (especially if it can still cash flow and generate a high teens IRR)!

My very inexperienced (in this segment of STR) 2 cents based on what others have said:- If you are sort of in the middle of nowhere it will be hard to fill your calendar from the OTA's alone and on top of all of the other difficulties that would lie ahead make sure you have a clear marketing plan to ensure success.Best of luck!