. - Not much needed to get a job in this segment - just hustle, hustle, hustle!

Quote from @Jay Hurst: Quote from @Chris Seveney: While this sounds like a good idea, I don’t see how a company like this can survive - such a small market segment and once rates level out and are more consistent they have not really be neededI know them.

How segmented do you want to get.Potential Buyers, Potential Buyers in this City, Potential Buyers in this Neighborhood, Potential Buyers in this school district and on and on and on. 

They typically only stay one or two years.The tenant segment we target today rents properties priced between $350,000 and $475,000.

Tagging, segmenting, and figuring out which workflows made sense for my process took time, but it made a big difference down the line.My advice: Don’t get caught up in trying to do everything at once.

You have a segment of the population that is retired and maybe doesn't have to sell.   

Sellers in this segment are more used to homes moving quickly, but with them taking longer, there may be more room for negotiation.

There are about two months of supply in our segment.

By segmenting audiences (e.g., active buyers, past clients, sellers), you can deliver tailored messaging.Common Challenges in Real Estate AdvertisingDespite the tools available, many real estate agents face significant challenges in executing successful digital campaigns:Too much competition: The first page of Google is crowded with brokerages, portals, and franchises.Unqualified leads: DIY ads often bring in window shoppers instead of serious buyers or sellers.Tracking issues: Without proper conversion tracking, you can't measure ROI.Inconsistent branding: A lack of cohesive messaging across ads, websites, and social channels.Wasted budget: Poorly optimized PPC campaigns can burn through cash quickly without results.How Positive Digital Footprint Solves These ProblemsHyper-Local SEO StrategiesPositive Digital Footprint specializes in creating optimized, localized SEO campaigns for realtors.

My very inexperienced (in this segment of STR) 2 cents based on what others have said:- If you are sort of in the middle of nowhere it will be hard to fill your calendar from the OTA's alone and on top of all of the other difficulties that would lie ahead make sure you have a clear marketing plan to ensure success.Best of luck!