(you may have a convention all week or booked for a football weekend, but not always both).LTR will always be steady in Indianapolis. 

Obvious next step.Outcome: Higher opt-in rates and fewer drop-offs.Step 4: Connect the follow-up – Deliver the magnet by email and kick off a short nurture.Outcome: Fast replies, booked calls, and warmer conversations.Step 5: Promote it everywhere – Pin it to your profiles, run a small ad, add a QR code to mailers, and link it from blog posts.Outcome: Consistent daily signups instead of random spikes.Sample Templates or ScenariosCampaign outline: “Thinking of Selling in [ZIP]”Audience: Owners in 66208 who plan to list in 3–6 monthsLead magnet: 7-page “Pricing and Prep Playbook for 66208”Landing page: Headline, 3 bullets, short form, privacy notePromotion: Two feed posts, one email to SOI, $10/day zip-code ad, QR on postcardFollow-up: 5-email series with tips, then invite to a short pricing consultEmail sequence (5 messages, plain text)Delivery: Link to the guide and one tip they can use todayStory: A quick win from a recent sale in their areaEducation: Common pricing mistake and how to avoid itSoft proof: Short review from a local clientNext step: Offer a quick call or home value reviewChecklist: “Weekend Prep for Show-Ready Photos”Clear counters and floorsLight bulbs matched and workingFresh towels and neutral linensCurb touch-ups and swept walkwaysScent neutral, windows cleanedInvestor scenario: “2-Unit Analyzer”Magnet: Google Sheet that calculates taxes, insurance, rent, vacancy, and cash-on-cashNurture: Three short emails on screening, maintenance, and lending contactsClose: Invitation to get on a weekly deals listMistakes to AvoidToo generic – “Ultimate home guide” sounds nice and converts poorlyToo hard to consume – Keep it short, skimmable, and useful on a phoneNo follow-up – If delivery is the end, the lead goes coldWeak headline – Lead with the outcome and the audienceAsking for too much – Start with name and email; add phone laterSet and forget – Update quarterly so advice and stats stay currentThe Bottom LineLead magnets work because they flip the script.

Easiest to give up is personal time - after work & weekends.- Used to put my son to bed around 8-9pm and then hit the computer until midnight.Can you take calls at work? 

If you want something closer to home, the Poconos and Catskills are probably your best bets — both within easy weekend driving distance, with steady demand and a proven market for unique cabins.

Neutral palettes, durable finishes, and a few standout features (statement light, tiled niche, upgraded hardware) to photograph well.Pricing & launchPrice at or slightly below the comp trend to spark day-1 traffic.Professional photos + video + floor plan are non-negotiable.Go live Thursday morning; host strong opening weekend events.Targeted incentivesOffer closing cost credits or rate buydowns via preferred lenders rather than large list-price cuts.Pre-list inspection + repair report on the counter to build trust and reduce renegotiations.Fallback exitsPre-approve a wholetail path (light cleanup, then MLS as-is) if construction risk rises.Keep a BRRRR option: refinance to a DSCR rental if DOM stretches and cash flow pencils.Lease-option or corporate housing as temporary monetization if needed.

Quote from @Mike Kirby: We broke our own rule this weekend.

One great activity is what I call the "quick and dirty" way to look. 1) In Airbnb, look up your address in "travel" mode. and see how much competition there is.  2) Look up monthly stays for this coming weekend and for the whole month and see how many vacant units there are.  3) Then use the filters to see if there is a saturation in 2-3-4-5 bedrooms and what amenities might make a difference in your competitive strategy (Ie. in unit laundry, pet friendly, # bathrooms, etc)

Will be doing it over the weekend as my W2 has been getting in the way LOL. 

If you sign up before the end of the weekend it will be 1GB package at the same price.  

I do one during the middle of the week in the afternoon/evening perhaps 4-6pm or 5-7pm and another on the weekend around mid day like 12-2pm.