I can't believe I'm about to write this phrase, but here we go - When I was your age I really could have used that information. 

Improve the search tool - We should be able to search for phrases in quotes, etc to narrow it down.

Obviously there is no magical phrase or letter that will convince someone who didnt want to sell to suddenly be interested in selling.

Whenever they someone says its the worst since the Great Depression, it is hyperbole, and in all honesty, anyone who uses the phrase, their opinions should just be discounted.  

You will want to start by using Custom-Intent  audiences (using keywords, phrases, or URLs)KPI's you want to trackView rate: 20%+CTR: 2%+Conversion rate 2%+Keep it simple start with 1-2 cold audiences.

The wording does take a minute to get used to but I like the old timey phrasing. 

Or phrased another way, I’m planning for 50% vacancy relative to my current rents.I think it’s better to work in numbers.

Whenever I hear the phrase "systemic changes", I listen very carefully. 

:BP needs to coin a phrase for the opposite of irrational exuberance, where people think real estate is forever bound to fail because an artificial bubble popped a decade ago "The sky is falling", or "The Emperor's new clothes"?

So why not take the time to learn from other people's mistakes and successes to increase your own chances for success.I'm pretty sure the phrase 'time in the market vs timing the market' is meant to inspire people to take action if they're delaying and looking for the 'perfect' deal.