@Andrew Neal I did not - I started in single family cut my teeth doing that flipping a couple of 100 homes then transitioned to commercial real estate doing multi family, office and retail deals now after about 4 years in residential - why you ask ?

And a key note, when you correctly frame things as a discount, if/when a good tenant turns bad, you'll thank me you did it that way because that's when the teeth come into it and billing defaults back to full rate.

Cut my teeth in the 90's and early 2000's with Tech, built and sold a few tech companies.

I was gritting my teeth, thinking about the toxins leaching into my kids' food.

Brush only 80% of your teeth and the rest will get cavities.

Travel RNs tend to be very price-sensitive since they are on a per diem and they pay for their own housing.

The biggest thing though is retail is not entirely price sensitive.

I cut my teeth in real estate back in 2014 selling STRs around Disney.

Fantastic metric #1, the demographic of townhome renters is most often a person on path to home ownership or in flux (divorce) and thus credit conscious, and sensitive.

If this hadn't worked I was going to have to show proof of funds in my Japanese bank accounts which because they don't offer monthly electronic statements in this country is like pulling teeth.