Its all about attitude and perception.  

Investors who have focused their careers on residential real estate may have shied away from commercial properties simply due to the perception that the associated risks and costs are great or that the down payment is prohibitive.

You have to eliminate years of negative perception about the property from people's minds.

Perception being of greater physiological value than reality.

May or not be better, but it's about perception.

Your perfect client will soon realize they don't appreciate the late night parties, police sirens, gang activities of the neighbors, oh and let's not forget the frequent street wondering of toddlers who were exploring the city at 1am because mom and dad (actually dad is usually out of the picture) are gang bangin or strung out on meth and Coke.

I do not believe it is.The attraction to investing in real estate is the perception that it is relatively low risk/high profit. 

(that is not to mean that investors dont do that, they do, but perception can mean the difference between a yes or a no.)and there are many more pros. 

Buyer perception illustrated with prices paid.

Public opinion weighs heavely on micro politicians,As for the perception of such a project lowering adjacent property values, I think the proof of such is unfounded without basis.