We are also seeing hundreds of hotel rooms being added at the same time, and STR building permits are still strong in the area.  

For leasing, Tenant Turner is great for automating showings.

Navigating Atlanta's STR OrdinanceFinally, on a related note, we are aware of the city's rule limiting an individual to two STR permits (one for a primary residence and one additional unit).Question: For those who operate more than two STRs, how have you structured your business to remain compliant with this city ordinance? 

I specialize in AI and automation engineering, and I have a few demo projects—like a voice AI agent for appointment booking/FAQ answers and an AI app for smart site plan generation and lot boundary detection.If you ever need help streamlining operations, analyzing deals, or adding a technical edge to your workflow, feel free to reach out.

So- if your property is zoned commercial and is operating under the proper permits, this wouldn't apply, but if it's a residential property, this is why brokers "don't understand," the value- because the NOI is irrelvant and they know buyers and lenders won't bite.

$6,000 STR permit!?!?!? 

., net-7 on verified milestones) in exchange for pricing and priority.Test small jobs first; promote trades to your A-list only after on-time, on-budget performance twice.Standardize to reduce wasteCreate repeatable finish schedules (same trim profile, faucet line, paint palette) so crews work faster and leftovers are reusable.Pre-kit jobs: one delivery per room (box includes all hardware, fixtures, and consumables).Contracting disciplineUse fixed-scope, milestone-based contracts with:Progress draws tied to inspections/photosNo deposit or minimal mobilizationLien waivers at each drawDaily liquidated damages for missed deadlines (after grace period)Written change order policy with price + time impact before work proceeds2) Time: Move Faster to Reduce Carry and RiskFront-load planningWalk the property with all key trades before closing; finalize scope, bids, and schedule ahead of day 1.Pull permits early; choose scopes that avoid structural or major MEP reroutes when timelines matter.Sequencing & overlapSchedule parallel workstreams (e.g., exterior/landscaping while interior demo proceeds).Use a Gantt chart (even a simple spreadsheet) to track trade start/finish, dependencies, and buffers.Daily control15-minute stand-up with GC or project lead each morning (photos + punch list).Two inspections/week: one quality, one progress vs. schedule.Keep critical spares on hand (breakers, valves, GFCIs, common trim, extra boxes of flooring).Tech + templatesSimple tools (Google Drive + shared photo folders, or apps like Buildertrend/Jobber) for scope sheets, punch lists, and photo proof.Use QR codes in rooms linking to the finish schedule for fewer “what goes here?”

I’d start by checking local permitting first, then underwrite conservatively for off season demand so you don’t get caught overestimating returns.Feel free to connect if you’d like to share more insights>Escondido tends to have stronger year round demand but tighter regulationsI am unaware of a single residential regulation in Escondido that does not apply to the entire state.  

On the investment side, deals are still happening, but margins feel tighter, especially with rising holding costs (permits/utilities, etc.).I’m curious how others are adjusting, whether you're flipping, holding, or mid-BRRRR.

This changes the game.Example: Studio Unit (fully furnished, permits, foundation included)1) Market Rate, No IncentiveBuild cost: $200–225K | Market rents today: $1,500–$2,000/mo | NOI: $12.6K–16.8K/yr | Yield: ~6–8% | Payback: 12–18 yrsSolid, but long payback and moderate yield.2) With Charlotte’s $80K Forgivable IncentiveEffective basis: $120–145K | Program rent cap (8 yrs): ~$1,100/mo → NOI ≈ $9.2K/yr | Yield during affordability: 6–8% | Forgiveness adds ~$10K/yr “earned income” | Payback to recover gross cost: ~11–13 yrsThe subsidy de-risks the deal—guaranteed inflows cover build cost faster.3) After 8 Years (rent cap lifts, market rents w/ 3% compounding)$1,500 today → $1,900 | $1,750 today → $2,217 | $2,000 today → $2,534Year-9 ROE after incentive: $200K build / $120K net basis → 13–18% | $225K build / $145K net basis → 11–15%You exit affordability with a permanently lower cost basis and market-rate income.