Does this industry primarily being of B2B nature stops you from exploring unexplored avenues or most of you use the run of the mill styled communication?

Most have old style kitchen cabinets, laminate countertops, white appliances.

The 4 plex would be apartment style and build for the purpose, not a cut up house.

I love that style too. 

Do you think this should be done like one of the YL campaigns with a handwritten eye-catching style?

This is a class A residential portfolio in one of the top Philly suburbs (median household income $100K+).

I am almost positive some of the fair housing laws do not apply if u are renting in your household ie renting a room in your home, however renting a separate unit is subject to fair housing laws. 

Not only do they represent better value  (lower entry point and potential appreciation) but they can also allow me to inject some of my own style to the property so that I can start building my own brand.

Wondering if anyone does "Euro style" for their STR beds. 

Every designer has their own style, so there's a lot of self discovery and finding your niche.