If not, your ROI is incomplete.And here’s the most important part: the greatest returns aren’t just dollars - they’re the moments you protect, the relationships you nurture, and the life you build intentionally.

How many leads are you actually nurturing instead of letting slip through the cracks?

Right now wholesalers are mainly doing:SMS TextingCold CallingDirect Mail / PostcardsThe “next level” is PPL (Pay-Per-Lead) through lead generation companies, so you’re only paying for conversations that raise their hand.Most people start by pulling lists of sellers in distress (pre-foreclosure, tax liens, probate, divorce, etc.) and then stacking those lists so you’re not just hitting one pain point but several.On top of that, a few other things are working well right now:PPC / Google Ads – motivated sellers often search “sell my house fast” before answering cold outreach.Facebook/Instagram Ads with strong local targeting.Driving for Dollars apps (batchdriven, dealmachine) paired with skip-tracing to hit niche properties others might miss.Follow-up systems – 70% of deals come from nurturing leads over time, not just first contact.What seems less effective today:Bandit signs (cities are cracking down, saturation is high).Generic postcard campaigns without a targeted or consistent follow-up strategy.Mass cold email (deliverability has dropped a lot).The real key is consistency + multi-channel.

Building inbound systems that attract motivated sellers to contact you is critical to long-term success:- Direct mail to targeted lists- PPC / digital marketing to targeted keywords- Content marketing that builds trust (short videos, local proof, education)Then to maximize every lead opportunity:- AI voice agents that instantly answer and pre-qualify every call (so you never miss a deal)- Automated follow-up that nurtures leads until they’re readyHope that helps.

No tax penalty unless loan defaultsLive in one unit, rent the other, rinse and repeat until I replace my W-2 income I’d love feedback from experienced investors:How would you nurture that long-term relationship with the landlord?

So the FB leads typically are cheaper and lower quality and you need to nurture them long term. give them free lead magnets and a have a good followup system in place. create some Youtube content to email to them too, that will help you stand out from the crowd. 

I encourage having direct conversations with your agent about this, and nurture that relationship.

Automation: Is it automatically nurturing your cold leads with educational content while alerting you to follow up with hot prospects?

It requires training, nurturing, and reinforcing.

Social media (or a secondary website, like a blog, or any other personal website that provides value) serves as a nurturing media, where prospects can learn more about you.I have developed the 3 pillars of conversion.A strategy that turns conversions into a 100% reliable mathematical equation.The 3 pillars are:CompetencePersonalityCredibility.For a prospect to convert into a lead, 1) they need to be the right audience (it doesn't matter how much Ketchup you put on a baby-cow burger, you won't be able to sell to a vegan.