Execution beats perfection—start small, learn, and scale.

When I first started in real estate, I thought the key to success was finding that one perfect property.But looking back, the thing that made the biggest difference wasn’t the deal — it was the foundation behind it.Here’s what I wish someone told me early on 1.

Monthly bookkeeping and reviewing your financials monthly at a minimum is crucial for REIs for decision-making, cash flow management, tax strategy, etc.Otherwise, you're probably leaving some meat on the bone in your business.Everything starts with properly structured, accurate, and up-to-date bookkeeping.

Think about it how many times in the last year have you gone and looked at a property, done your numbers, and realized there’s no meat left on the bone…… So what are you doing in this environment?

., enough meat on the bone. 

The Bugatti doesn't have to be perfect.

If the property is 100% occupied with no vouchers / vacancies / concessions - there's probably more room to move rents / more meat on the bone.

But losses are rarely realized, because most homeowners aren’t selling into weakness.If you're looking to build long-term wealth through real estate, buying now may beat waiting years for a “perfect dip” that never comes.For new investors, especially, the risk of inaction can be bigger than the risk of “buying too early.”If you’ve been sitting on the sidelines because you’re scared of a downturn, that’s exactly the mindset that holds many back from building real momentum.Don’t wait for perfection.

Some will go lower base and higher bps al- we had someone want 1% but it was too high as the space is so competitive there was no meet on bone for company operations. 

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