Just make sure you’re comparing apples to apples, closing costs, prepayment terms, and any fees can make a big difference beyond just the interest rate. 

Business Cards "A" Frame Signs Non Owner Occupieds Paper Signs on Poles Join Community Organizations Hire a Sign "Flipper" Bandit Signs Church Small Groups Hard Money Lenders Door Hangers Sponsor An Event Developer and Builders Hand Outs Charitable Donations Mailmen Flyers Charitable Raffles Your Competitors Title Companies Host or Co-Host a Charitable Function Local Employers Closing Agents Hold a Free "How To" Seminar Rent to Own Stores C.P.A.s Booth at the Home Show Referrals Attorneys Fliers to Weekly Hotels Your Existing Occupants Property Managers Put Up Signs on Your Properties Have Your Voice Message Urge Caller to "Tell a Friend" Financial Planners Ads for Other Properties Free Publicity Financial Advisors Join the BBB Sponsor A "Food Truck" with Your Promo Info Insurance Salesmen Bankruptcy Filings Pay for an Ad on an Ice Cream Truck Investors Court Filings Write Articles for Papers Your Contractors Probate Interviews for Radio, TV, Newspapers Your vendors New Baby Announcements University Bulletin Boards Door To Door Mail to Landlords List on Fizber.com Free Gift Offer Signs at the Gate to an Army Fort Weekly or Community Newspaper Ads Apartment Complexes Signs at the Gate to a Sub Division Bulletin Boards At Safeway/Albertsons/Krogers Mailers Hire a Student To Hand Out Fliers Minor Newspaper Ads FSBO.com Promo Material - Calendars, Notepads Newspaper Weekend Ads Magnet Signs for Your Cars Co-operative Advertising Real Estate Magazines Flying Banners Craigslist FSBO Magazines Trade Shows Website FSBO Signs in Yards Festivals Bus Stop Signs Restaurants Fairs Adopt a Street Sign Restrooms Balloons Laundromats Mail Centers Movie Theater Commercials Car Washes Billboards Rent a McDonald's Sign Auto Shops T-Shirts and Hats E-Mail Blasts Google Ads Twitter Radio Ads Expired MLS Listings Sponsor a Sports Team Free Information Report Open Houses Real Estate Agents Probates Pre-foreclosures Loan Officers

Those quotes can be fair for a 4‑zone retrofit without ducts, but only if the scope is apples to apples: line-set lengths, BTUs per head, brand/warranty, electrical, condensate pumps, permits, and wall patching.

Compal — which has built computers, tablets and smartphones for companies like Apple, Google, Dell and Toshiba has leased sites in Taylor and Georgetown, where it plans to employ more than 1,000 people at two buildings totaling nearly 600,000 SFhttps://www.bizjournals.com/austin/news/2025/11/05/compal-el...

., Tesla Inc. and Apple Inc. — is officially headed to Georgetown.

I forgot to add that I include info and a QR code for my house on Houfy in my guidebook, and I had a custom magnet made up on Etsy with the QR code for the fridge so guests can't miss it.

It's not all apples to apples of course.

When looking at after-repair values, make sure to look as close to your property as possible and try to compare apples to apples.

Your chart that shows today's sales figures normalizing compared to 15 or more years ago isn't apples to apples.

So the FB leads typically are cheaper and lower quality and you need to nurture them long term. give them free lead magnets and a have a good followup system in place. create some Youtube content to email to them too, that will help you stand out from the crowd.