If you can create high quality real estate related content, you can attract a large audience and find motivated sellers in the process.

But I would note that using a direct booking strategy is best when your on platform conversion rate is already optimized - you've nailed your audience, your market positioning, your pricing.  

If your main audience is senior citizens, a walk-in tub can be a selling point.

Obvious next step.Outcome: Higher opt-in rates and fewer drop-offs.Step 4: Connect the follow-up – Deliver the magnet by email and kick off a short nurture.Outcome: Fast replies, booked calls, and warmer conversations.Step 5: Promote it everywhere – Pin it to your profiles, run a small ad, add a QR code to mailers, and link it from blog posts.Outcome: Consistent daily signups instead of random spikes.Sample Templates or ScenariosCampaign outline: “Thinking of Selling in [ZIP]”Audience: Owners in 66208 who plan to list in 3–6 monthsLead magnet: 7-page “Pricing and Prep Playbook for 66208”Landing page: Headline, 3 bullets, short form, privacy notePromotion: Two feed posts, one email to SOI, $10/day zip-code ad, QR on postcardFollow-up: 5-email series with tips, then invite to a short pricing consultEmail sequence (5 messages, plain text)Delivery: Link to the guide and one tip they can use todayStory: A quick win from a recent sale in their areaEducation: Common pricing mistake and how to avoid itSoft proof: Short review from a local clientNext step: Offer a quick call or home value reviewChecklist: “Weekend Prep for Show-Ready Photos”Clear counters and floorsLight bulbs matched and workingFresh towels and neutral linensCurb touch-ups and swept walkwaysScent neutral, windows cleanedInvestor scenario: “2-Unit Analyzer”Magnet: Google Sheet that calculates taxes, insurance, rent, vacancy, and cash-on-cashNurture: Three short emails on screening, maintenance, and lending contactsClose: Invitation to get on a weekly deals listMistakes to AvoidToo generic – “Ultimate home guide” sounds nice and converts poorlyToo hard to consume – Keep it short, skimmable, and useful on a phoneNo follow-up – If delivery is the end, the lead goes coldWeak headline – Lead with the outcome and the audienceAsking for too much – Start with name and email; add phone laterSet and forget – Update quarterly so advice and stats stay currentThe Bottom LineLead magnets work because they flip the script.

Some demographics, however, will expect a certain level of TV service, so it really depends on your target audience.

The same agent is still holding the listing, proving the original advice was deeply flawed.A listing that sits for two years with a major price correction carries a stigma that often hurts the final sale price more than a quick, accurate initial price ever would.This example is a powerful reminder that many realtors are disconnected from accurate market values and prioritize winning the listing over serving the seller's best interest.What is the logical next step for this seller, and what responsibility should the initial agent bear for the wasted time and lost equity?

My main concern is that logically, it would seem that most of the bookings would only happen on the weekends, and less demand on the weekdays.   

The logic of their website uses the address of the property to determine who is a new customer.

Give updates on properties you’ve looked at or analyzed to keep your audience engaged, so when they stumble upon a potential situation, you are the first one they think of.Good luck!

The most logical approach is to pick the Neighborhood(s) that meet your BuyBox (Class A, B, C or D) and then look for properties, having someone knowledgeable about Detroit verify the properties you've selected are on good blocks.