Recently, we implemented an aggressive SEO strategy to pair with our PPC and we've seen almost a 60% decrease in overall cost per lead, which has been a gamechanger.  

I'd pair that with going to local meetups so you can look to build your network!

It's a service I would pair alongside property management software for your banking/bookkeeping/rent collection.

Pairing that with multi-family deals gives you a strong mix of long-term cash flow and potential equity growth.

we were selling them as a pair but we will sell one for $700 

Right now wholesalers are mainly doing:SMS TextingCold CallingDirect Mail / PostcardsThe “next level” is PPL (Pay-Per-Lead) through lead generation companies, so you’re only paying for conversations that raise their hand.Most people start by pulling lists of sellers in distress (pre-foreclosure, tax liens, probate, divorce, etc.) and then stacking those lists so you’re not just hitting one pain point but several.On top of that, a few other things are working well right now:PPC / Google Ads – motivated sellers often search “sell my house fast” before answering cold outreach.Facebook/Instagram Ads with strong local targeting.Driving for Dollars apps (batchdriven, dealmachine) paired with skip-tracing to hit niche properties others might miss.Follow-up systems – 70% of deals come from nurturing leads over time, not just first contact.What seems less effective today:Bandit signs (cities are cracking down, saturation is high).Generic postcard campaigns without a targeted or consistent follow-up strategy.Mass cold email (deliverability has dropped a lot).The real key is consistency + multi-channel.

Marketing-wise, direct mail and targeted online campaigns still get strong results when paired with consistent follow-ups.I’d love to connect and swap notes — always great to learn what others in the trenches are seeing firsthand.

Pair that with direct to seller strategies like driving for dollars, networking with local probate/estate attorneys, and connecting with wholesalers.

In the installment sale, just remember the interest you receive is taxable, and any cash you take that doesn’t roll into a 1031 is considered “boot” and could be taxable too.One creative angle some investors use is to pair an installment sale with bonus depreciation or a cost segregation study on the new property if you have extra basis for depreciation (assuming you already did cost seg on the old property).Even if part of the gain from the old property gets taxed with or without an installment sale, you get fresh deductions on the replacement property to offset some of it.

You could also pair this with a LTR app to help you with rent collection, leases, etc.