New wholesaler question about fees

[Bart Shirley]

Hi there!

So, I understand the notion of MAO pretty well, I believe. MAO = ARV - Rehab - Wholesaler fee, and the MAO is the maximum the wholesaler can get a property under contract with the listing agent. Please correct me if I'm wrong.

What I don't understand, though, is the variable nature of the wholesaler fee. I have heard the number $10,000/deal thrown around as a sort of industry average, but there seems to be a negotiation/variable piece that I'm missing. Some Youtubers claim to have made amounts far in excess of the 10k figure, but I have no idea how one would arrive at such a payout or, conversely, a payout lower than average.

If anyone could clear that up (and, if necessary, anything I'm missing about MAO), I'd greatly appreciate it. I still haven't started my work in this yet, but I want to spin up sometime in the next few months.