Figuring out a farm area

[Brett Synicky]

Hi fellow BP agents,

I'm newly licensed and I'm looking to do what every licensee is trying to do.  Find leads!  Without a large marketing budget it's sweat equity for me.  But to keep myself from getting dizzy with analysis I've decided to farm a small geographical area that I'm already very familiar with.   I could narrow it down to a zip code but the 2 zips I'm interested in are 15 sq mi and 9 sq mi.  I'm not afraid to drive and walk a lot but those both seem too large to me.  My question to all of you is what criteria and resources should I be looking at to decide exactly which sq mi or 2 is best for me to start farming in?  

Thanks!

[Dawn Brenengen]

@Brett Synicky @Larmon Cummings Jr 

Look for neighborhoods that are around five years old or less.  They probably won't already have a "neighborhood agent" since that kind of domination usually takes a while to build up.  People more every seven years on average, so I would want to already be top of mind once they decide to leave the neighborhood.  

I would also focus on price ranges that have the most activity. So, look in your MLS, and see what is actually moving. Less expensive homes typically sell more often than high priced homes, but I would prefer to focus on something more mid-range since commissions are based on sales price. Just make sure it's a price range that still sells.