Direct Mail Letter/Post Card Examples

[Nelson Dibble]

I have found several vacant lots in my local area that I am interested in.  I have the information I need to send letters to the owners of said lots.  My problem is that I am unsure of what to write. Do I send a one page letter? Or just a postcard? 

This is a small campaign so I want to avoid paying for a service.

Any advice or examples would be greatly appreciated.

[Jonathan Greene]

If you are local and know the area, I would definitely send a handwritten letter. Your chance of success is much higher that way. You should run down exactly what you are trying to do and why, be honest. Here is one example, but I don't know your background:

Dear Mr. Smith,

I was running the property records of vacant lots in Pensacola and saw that you own 123 Main Street. I wanted to reach out to you because I am a local investor looking to get started with empty lots in the area. I live right over on Smith Street so I know this area well and would like to develop in my hometown. If you have thought about selling, let's talk. Or if you have plans for it, I'd love to hear about that as well. - Nelson