I’m a new realtor and I would like to know how to market a listing that doesn’t show good. The family doesn’t have the money to do the necessary repairs to ask for top dollar on the home. I’m not sure who my target buyer would be for this home and how I can reach out to them. I’m just looking for some good ideas thanks BP!
Tell us more about what makes it not show well and the repairs needed- is it their belongings? Need for updates? Actual damages?
The whole house needs a deep cleaning, fresh paint, doors replaced and an air conditioning unit. There is no curb appeal, all of these things can easily be fixed but there’s no money from the seller to fix it.
The property should be priced accordingly. Get bids for the work and offer those with the listing so potential buyers can have an idea what it would cost to make it more desirable. I have one now that doesn't show well but we did get the owner to pay for a deep cleaning and carpet treatment. It cost them less than $120 and is well worth the difference.
Most realtors here provide that service. Cutting the trees, fix broken doors, touch up. The cost limited to $XXXX is on listing agent. Staging is often the role of listing agent often minimum cost or free.