Where are your leads coming from these days.

Question

With "good" leads getting more and more scarce, where do you find most of your leads (cold calling, direct mail, driving for dollars, SEO, PPC)?

May Emery · Answer

@Jeff Johnson for proactive marketing - by which I mean Mail and Calling - you still have to start with a good list.

It is best to reach out to people who aren’t in every other investor’s sites. Absentee Owners have been popular for a long time, and are apparently still somewhat effective (people are still mailing to them) but they are getting multiple offers to buy their home. It's hard to stand out.

There are some owner-occupied segments with people who share motivating factors for selling their home.

Seniors with Long-time Ownership: often ready to downsize or transition to assistance.

Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.

Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance. They won’t be expecting the same money as their neighbors with the shiny new kitchen and fresh paint.

Jeff Johnson · Answer

I do some cold calling and the homeowners tell me quit often how many letters they get. Some say that get at least 1 letter or post card a week. Probates have gotten really competitive also. I'm told at times that they they will add my name to the list of all the other people that called.

McKinley Crowley · Answer

@Jeff Johnson Layering multiple tactics tends to work well. For example Direct mail and Ringless voicemail, or something of that nature. If you want to talk strategy more hit me up. Cheers!