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Updated over 10 years ago on . Most recent reply
Share Marketing Strategies for Subject2 (Subject-to)
Hey All.
I haven't found a very comprehensive thread on how people market to find Subject-to deals in their cities. I think it would great to start one, or if one already exists that I have happened to skip over please direct me to it.
So lets share how all you smart folks market to find Subject2 deals, because I hear about structuring the deal but not the "how I found it" part.
-Direct Mail campaigns.
- Bandit Signs
- Newspaper/Digest Ads
- Craigslist-ing tired landlords
LETS HEAR IT!!!!
Thanks
Roberto
Listen to advice and accept instruction, and in the end you will be wise. Proverbs 19:20
Most Popular Reply

I've had pretty good luck running a list with these criteria:
2000 or newer build
Sold between 2006 and 2008 (top of the market)
Current value less than last market sale price.
For me, a good sub 2 deal, the one that makes most sense to the seller anyway, is one where they lose any other way they go to close (have to bring money to the table) So I look for a house that is in livable condition with little equity.
My formula above has returned tons of response, but you will also snag a lot of Short Sale Candidates.
I have to say though that my "normal" Absentee marketing does also churn up a fair amount of Sub to candidates.