Agents who present the development potential of a listing get 3x more buyer interest.

[Felicia Nitu]

When agents showcase a property's Development Opportunity, they open the door to a broader pool of buyers.

It’s not just investors and developers who pay attention, today’s homebuyers are increasingly curious about ways to build equity through expansion, ADUs, or redevelopment. Even buyers unfamiliar with development can be drawn in when the potential is clearly presented.

By positioning a listing as more than just a home, as a future project or investment, agents create urgency, increase desirability, and often attract more offers.

Bottom line? The more value you show, the more buyers you attract.