Updated over 7 years ago on .
Why your Yellow Letters are underperforming.
When yellow letters were first designed (over a decade ago) they were unique, and therefore, effective in getting your prospect’s attention.
However, with the competition in today’s market and the overuse by investors, your prospect’s mailboxes are saturated with the same mail piece – a yellow letter. This is evident by personally speaking with hundreds of sellers a month and the constant conversations about yellow letters on BP (do a search for yellow letters to see how many threads are discussing them).
But if this is the case, why are so many investors still using the same old, outdated mail piece?
There are many reasons but I mostly attribute it to the following three:
1) Investors are not testing and tracking their marketing efforts well enough to make an informed decision/change
2) Investors are not looking at marketing as an essential element in their business and relying on what other people are doing
3) With so many yellow letter companies out there, you cant help but feel like they have to work.
Over the past 10 years, I have tested, tracked, and refined my direct mail to ensure my marketing was as effective as possible and to make sure I was truly standing out from my competition. To validate this, I tested over 100k mailers between my mailers and the yellow letter and found that my mailers received 26.7% more responses. Yes, you heard that right!!
Powered with this knowledge and wanting to provide fellow investors with a much better product than the same old yellow letter, I started Open Letter Marketing. Not only is every product personally tested in my real estate business to ensure effectiveness, but I’ve designed products and services that make automating your direct mail extremely easy.
Tired of guessing which product will work – we actually test all of our products before offering them to ensure maximum effectiveness
Tired of placing one-off orders – we offer multi-touch campaigns that that automate your follow ups. Mailers are sent in a specific sequence to create a conversation with your prospects, building rapport and eliciting responses.
Want to remove the “Do Not Call people” from your list? – We make removing these people from your campaign easy so you don’t have keep paying for unused mailers.
Stop spending your hard earned marketing dollars on Yellow Letters and get set up with the more effective method of direct mail.
978-269-0245
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